![]() This summary reveals that the key to marketing is understanding the needs of your prospective and current customers, and how to relate those to what you offer. In his book, the author demonstrates that any company with a dynamic marketing program and a good product or service can flourish and prosper. ![]() Without customers, a business is going nowhere. This complete summary of the ideas from Jay Abraham's book "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards" shows how marketing is the engine that drives every business forward. The must-read summary of Jay Abraham's book: "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: A No-Nonsense Guide to Great Wealth".
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