![]() This doesn’t happen by coincidence I hope you realise. By choosing the colours and shapes which provoke the desired response, graphic and logo designers are able to influence the way in which people feel about the design and, ultimately, how they perceive the brand that the logo stands for. ![]() Each attributing different emotions, thoughts and perceptions that resonate with our brains – the consumers brains. When people view shapes and colours, a multitude of psychological processes occur. ![]() However, when all they have to work with is shape and colour, how can they judge the difference between a logo that will be a success and one that will be a failure? The answer the subconscious mind. If handled correctly, a logo can be the most powerful tool for a designer when promoting a brand. Categories Advertising, B2B, B2C, Content Share: The Psychology of Logo Design: Shape
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